Cold Case

Food Lion is spurring impulse sales of its Blue Streak private-label energy drink by merchandising it in front-end coolers. The Energy Zone-branded coolers were provided by a national-brand energy drink manufacturer, which Food Lion declined to name. Located in 700 stores, the coolers stock single-serve Blue Streak cans, as well as cans of Monster, Red Bull and Full Throttle. Stores

SALISBURY, N.C. — Food Lion is spurring impulse sales of its Blue Streak private-label energy drink by merchandising it in front-end coolers.

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