Collaboration: The Clorox Co.

Collaboration: The Clorox Co.

The Clorox Co. understands that effective trade collaboration is a two-way street. Not only is the process about gaining insights from trading partners but providing them too.

• Category Advisory Services initiative allows Clorox to share consumer and category insights with retailers.
• Marketing programs with retailers like Roundy's focus on the pharmacy and prevention.
• A retail advisory panel helps Clorox reach Hispanic consumers.

The Clorox Co. understands that effective trade collaboration is a two-way street. Not only is the process about gaining insights from trading partners but pr

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