Consumer Confidence

Consumer Confidence

Nearly two-thirds (62%) of consumers frequently buy store brands, according to a new Private Label Manufacturers Association study conducted by GfK/Roper for publication in SN. That's an increase from the 41% who said they buy store brands in a 2006 PLMA study, and 12% in a 1991 PLMA study. PLMA President Brian Sharoff attributes the high percentage in part to the economic downturn. Sharoff said he's

Nearly two-thirds (62%) of consumers frequently buy store brands, according to a new Private Label Manufacturers Association study conducted by GfK/Roper for publication in SN.

That's an increase from the 41% who said they buy store brands “frequently” in a 2006 PLMA study, and 12% in a 1991 PLMA study.

PLMA President Brian Sharoff attr

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