Consumer Engagement Increases Sales

Consumer Engagement Increases Sales

CAMP HILL, Pa. — As traditional advertising vehicles miss the mark, retailers are exploring incentives for consumers who engage with relevant brands. Take, for instance, Rite-Aid's Video Values program which gives Web visitors exclusive access to coupons, but only after they've viewed corresponding product videos on riteaid.com. We are extremely pleased with our Video Values program, as are our suppliers

CAMP HILL, Pa. — As traditional advertising vehicles miss the mark, retailers are exploring incentives for consumers who engage with relevant brands.

Take, for instance, Rite-Aid's Video Va

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TAGS: Marketing