Consumer Mindshift

Consumer Mindshift

The economic environment has created a new shopper one who's cooking at home more often, aggressively looking for bargains and often forgoing the indulgence of impulse purchases. The impact of her actions can be seen in the Related Articles, where SN examines product-sales data from Information Resources Inc., Chicago, for the last 12 months. The data also describe a market where shelf prices of processed

The economic environment has created a new shopper — one who's cooking at home more often, aggressively looking for bargains and often forgoing the indulgence of impulse purchases.

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