Consumers Make More Meals at Home

When it comes to planning their weekly diets, cash-strapped consumers are consulting sales circulars and moving promoted items to the top of their grocery lists. So it's no wonder that shoppers are also making a beeline for websites that help them manage life on a tighter food budget. Visitors to Allrecipes.com, for instance, can enter a single ingredient and search the site's 40,000-recipe database

When it comes to planning their weekly diets, cash-strapped consumers are consulting sales circulars and moving promoted items to the top of their grocery lists. So it's no wonder that shoppers are also making a beeline for websites that help them manage life on a tighter food budget.

Visitors to Allrecipes.com, for instance, can enter a single ingredient and search the site's 40,000-recipe database for meal ideas that include items

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TAGS: Marketing