Supermarket Guru and SN contributing editor Phil Lempert speaks with shopper panelists in the snack aisle of a local supermarket

Supermarket Guru and SN contributing editor Phil Lempert speaks with shopper panelists in the snack aisle of a local supermarket.

Consumers Share Key Thoughts on Snack Aisle

“A lot of people don’t have time to read labels." — Ginger Jenkins, a participant in the study

NEW YORK — Merchandising categories by product type, rather than brand, would help consumers shop the snack aisle better, according to an SN consumer focus group.


MULTIMEDIA snack aisle focus group

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