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Consumers have a lot to choose from for breakfast these days.

Convenience, health drive shopper breakfast choices

Consumer behavior in flux amid evolving attitudes toward meals, nutrition

Retailers seeking to offer healthy breakfast options for consumers might find they are aiming at a moving target.

Consumers are not only defining breakfast differently than they used to, they are defining healthy food choices differently as well.

“There is no single definition of ‘healthy’ or even ‘breakfast’ any longer,” said Stephanie Steiner, director of sales and marketing at Market Centre, the organic, natural and specialty foods divisi

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