Convenience Redefined

It sounds like a math problem for a college entrance exam: If Shopper X has Y amount of dollars to spend on groceries, how will she choose to distribute it among Retailers A, B and C when the cost of food and gas have increased Z percent? Throw in all the various permutations about the proximity of the retailers and their variability in pricing and selection, and it becomes an even more complex calculation.

It sounds like a math problem for a college entrance exam: If Shopper X has Y amount of dollars to spend on groceries, how will she choose to distribute it among Retailers A, B and C when the cost of food and gas have increased Z percent?

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