CPG panelists: Image recognition, gamification could boost ROI

CPG panelists: Image recognition, gamification could boost ROI

Image recognition and gamification technologies struck panelists representing Mondelēz, Kellogg Co. and Michael Foods as having the greatest ROI potential of emerging technologies. They shared their opinions at StayinFront's Consumer Advisory Forum for Edge (CAFÉ) in New York during a panel discussion about "How Data and Technology Provide New Ways to Measure and Transform Retail Execution."

From left are moderator Dale Hagemey<div class=

Register to view the full article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish