One of Peapod39s new kits is Zucchini Noodles with Fresh Veggie Primavera by Hunt39s Photo courtesy of Peapod

One of Peapod's new kits is Zucchini Noodles with Fresh Veggie Primavera by Hunt's. (Photo courtesy of Peapod)

CPG partners give Peapod meal kits an edge, exec says

Peapod meal kits have been very successful in test markets, thanks in part to partnerships with CPG brands, said Peg Merzbacher, VP of regional marketing for the online grocer.

“We've benefited significantly from the expertise of our CPG company partners whose recipe resources, consumer research and culinary talent helped us develop meals that really appeal to consumers from a taste, nutrition and ease of preparation perspective,” Merzbacher told SN in an email.

Register to view the full article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish