Daymon Worldwide Chosen as Supervalu's Private-Label Partner

MINNEAPOLIS - Supervalu here announced the appointment of Daymon Worldwide as the sales and marketing partner for the company's newly combined Own Brands private-label organization yesterday.

MINNEAPOLIS - Supervalu here announced the appointment of Daymon Worldwide as the sales and marketing partner for the company‘s newly combined Own Brands private-label organization yesterday. Daymon Worldwide was Supervalu‘s private-label sales and marketing provider prior to the retailer‘s acquisition of Albertsons. Supervalu anticipates that the transition of all Own Brands programs will be complete by Feb. 1. “Our main goal was to select a partner whose strengths in brand

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