“Offering signature products in supermarkets can help strengthen brand identity and customer loyalty, staying top-of-mind with their guests even when those guests are not in the restaurant itself.” —ANNIKA STENSSON, National Restaurant Association.

Dining in with restaurant fare

Popular restaurant brands hit the frozen case, as fast casual and quick service eateries launch packaged goods for retail sale

Carol Angrisani 1 | Feb 26, 2014

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TAGS: Marketing

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