Double-Digit Developments

Wegmans puts its private label to the test, literally. In blind taste tests conducted in-store, it lets customers decide which tastes better: the leading brand or the store brand. More than a dozen private-label items have already been selected as better. They include W Os cookies, Aqua V Lemonade Vitamin Water and Food You Feel Good About chunk light tuna in water. All are highlighted in-store with

Wegmans puts its private label to the test, literally. In blind taste tests conducted in-store, it lets customers decide which tastes better: the leading brand or the store brand.

More than a dozen private-label items have already been selected as better. They include W Os cookies, Aqua V Lemonade Vitamin Water and Food You Feel Good About chunk light tuna in water. All are highlighted in-store with shelf signs reading “Great Taste Wins.”

In cases where the store brand is not

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