D&W's Private-Label Balancing Act

Having cost-conscious private-label products in an upscale store might seem like an oxymoron. But according to Dennis Eidson, president and chief operating officer for Spartan Stores, the demand for certain less expensive items is very real. The Grand Rapids, Mich.-based retailer conducts extensive market research to determine what consumers want in each of its banner stores, which include both conventional

Having cost-conscious private-label products in an upscale store might seem like an oxymoron. But according to Dennis Eidson, president and chief operating officer for Spartan Stores, the demand for certain less expensive items is very real.

The Grand Rapids, Mich.-based retailer conducts extensive market research to determine what consumers want in each of its banner stores, which include both conventional formats and a high-end supermarket — D&W Fresh Market.

“Even in hi

Register to view the full article

test - Advanced Registered User

Already a member? .