E-Baby

Soggy appropriately is the forecast for the baby diaper category as young families search for best buys.

Soggy appropriately is the forecast for the baby diaper category as young families search for best buys.

Besides macro factors of low birthrates, economic sluggishness and rising prices affecting diaper sales, channel shifts are occurring with aggressive online retailers — most notably Amazon.com and Diapers.com — putting pressure on brick-and-mortar retailers such as