Energy Drinks Star in Beverage Category

Energy Drinks Star in Beverage Category

While other beverages have flat to declining sales, energy drinks are up in the double digits

The energy drink market remains full of vigor.

Both energy drinks and energy shots are posting double-digit sales growth. Energy drink dollar sales : grew 12% to $783.6 million in food stores, while shots soared 41% to $84.8 million for the 52 weeks ending Dec. 25, compared to the prior year.

“Energy drinks are performing well in a market that’s still feeling the pinch from a struggling economy,” said Gary Hemphill, senior vice president of Beverage Marketing Corp

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