Expo panel: New products face daunting journey to supermarkets

Expo panel: New products face daunting journey to supermarkets

While new products are the lifeblood of the natural products industry, their journey from inspiration to distribution can be a long and difficult one. Those with any hope of succeeding on supermarket shelves need patience and capital in ready supply, and should arm themselves with knowledge of their category and their channel, according to a panel discussion at SN’s education track at Natural Products Expo East in Baltimore last week.

Products also need to know themselves

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