Exuding Effervescents

Boldly flavored sparkling juices and European sodas are bubbling up the beverage section. The often all-natural and sometimes imported carbonated soft drinks are becoming welcome refreshment for upscale consumers when fortified versions of traditional colas and other bubbly beverages sweetened with high-fructose corn syrup just won't do. These drinks aren't necessarily going to overtake other categories,

Boldly flavored sparkling juices and European sodas are bubbling up the beverage section.

The often all-natural and sometimes imported carbonated soft drinks are becoming welcome refreshment for upscale consumers when fortified versions of traditional colas — and other bubbly beverages sweetened with high-fructose corn syrup — just won't do.

“These drinks aren't necessarily going to overtake other categories, because they're a bit more expensive than a mainstream drink, but th

Register to view the full article

Already a member? .