Fair Trade USA Will Not Indicate Percentages

NEW YORK — A National Advertising Review Board panel is recommending that Fair Trade USA require users of its “Fair Trade Certified” seal for composite products to provide additional information to consumers.

NARB determined that the “identification of fair trade sourced ingredients on the ingredients panel, which normally appears on the back or side of the packaging, is not enough to overcome or qualify the implied message of significance conveyed on the fr

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