FMI Launches Private-Label Group, Shows

Food Marketing Institute here last week said it will launch a private-label initiative to provide industrywide leadership, education and advocacy for private-brand products. This is an effort for us to begin to engage all the stakeholders who are interested in private brands, said Leslie G. Sarasin, FMI's president and chief executive officer, in an interview with SN last week. It is

ARLINGTON, Va. — Food Marketing Institute here last week said it will launch a private-label initiative “to provide industrywide leadership, education and advocacy” for private-brand products.

“This is an effort for us to begin to engage all the stakeholders who are interested in private brands,” said Leslie G. Sarasin, FMI's president and chief executive officer, in an interview with SN last week. “It is something our members believe is critically important to their bus

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