Food Lion Builds Brand Awareness

What began as an employee training tool has turned into a well-received Internet promotion for Food Lion's store brands. The retailer's new Matching Game, available at foodlion.com, encourages shoppers to learn the names of Food Lion's brands. Winners receive a $1 Internet coupon for a private-label product. The game operates in a fashion similar to traditional memory card games. It

SALISBURY, N.C. — What began as an employee training tool has turned into a well-received Internet promotion for Food Lion's store brands.

The retailer's new “Matching Game,” available at foodlion.com, encourages shoppers to learn the names of Food Lion's brands. Winners receive a $1 Internet coupon for a private-label product.

The game operates in a fashion similar to traditional memory card games. It includes 12 “cards

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