SALISBURY, N.C. — What began as an employee training tool has turned into a well-received Internet promotion for Food Lion's store brands.
The retailer's new “Matching Game,” available at foodlion.com, encourages shoppers to learn the names of Food Lion's brands. Winners receive a $1 Internet coupon for a private-label product.
The game operates in a fashion similar to traditional memory card games. It includes 12 “cards