Food Lion Improves Promotion Inventory

Food Lion, in conjunction with trading partner Kimberly-Clark, drove a triple-digit sales improvement by reducing promotional out-of-stocks. The collaboration was facilitated by Vendor Pulse, Food Lion's data-sharing tool. K-C is one of close to 80 Food Lion suppliers receiving daily data feeds and/or scorecard measurements from the retailer. POS sales related to the more than

SALISBURY, N.C. — Food Lion here, in conjunction with trading partner Kimberly-Clark, drove a triple-digit sales improvement by reducing promotional out-of-stocks.

The collaboration was facilitated by Vendor Pulse, Food Lion's data-sharing tool.

K-C is one of close to 80 Food Lion suppliers receiving daily data feeds and/or scorecard measurements from the retailer. POS sales related to the more than 250 K-C products that Food Lion sources, including units sold, and stor

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