Food Lion To Test Quick & Easy Aisle

Food Lion will soon begin piloting a convenience/prepared meal aisle in 17 stores, SN has learned. Rather than pair foods by category, such as microwave chili with canned chili, the retailer will test sets within a single Center Store aisle that are merchandised by level of convenience. Ultra-convenient items like shelf-stable microwavable meals prepared in under five minutes

SALISBURY, N.C. — Food Lion here will soon begin piloting a convenience/prepared meal aisle in 17 stores, SN has learned.

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TAGS: Marketing