FORECASTING DEMAND

As higher input prices continue to inflate the cost of consumer packaged goods, retailers are turning to demand intelligence software to predict how shoppers will react to different price points. Armed with store-specific, item-level data related to past purchasing behavior, and taking merchandising attributes into account, demand intelligence engines are also empowering grocers to optimize promotions,

As higher input prices continue to inflate the cost of consumer packaged goods, retailers are turning to demand intelligence software to predict how shoppers will react to different price points.

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