Freezer Burn

Freezer Burn

Frozen-food marketers are redefining value with gourmet recipes and healthier ingredients

In the past year, low-priced entrees have heated up the frozen-food section, but now a different measure of value may cause the temperature to rise as manufacturers switch to whole grain pastas, add sides of grilled vegetables and shake the salt (in a healthy way).

CPG companies should be commended for their efforts, but they don't deserve all the credit. If consumers are noticin

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