Fresh Pet Fare Spurs Category Sales

WEST DES MOINES, Iowa — Refrigerated, meat-based pet foods are helping boost overall category sales at Hy-Vee, the retailer told SN. Sold from cases positioned inline or on endcaps adjacent the pet food aisle, natural offerings from share leader Freshpet are driving category traffic and basket rings, said Patty Karbacka, a purchasing specialist at Hy-Vee here. We've even gotten letters from customers

WEST DES MOINES, Iowa — Refrigerated, meat-based pet foods are helping boost overall category sales at Hy-Vee, the retailer told SN.

Sold from cases positioned inline or on endcaps adjacent the pet food aisle, natural offerings from share leader Freshpet are driving category traffic and basket rings, said Patty Karbacka, a purchasing specialist at Hy-Vee here.

“We've even gotten letters from cus

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