FreshDirect partners on Popcart recipe service

FreshDirect partners on Popcart recipe service

Popcart is the new brain child of FreshDirect and social recipe network Foodily. The service allows customers to choose recipes from any website and have the ingredients automatically put into a shopping cart for delivery.

Popcart utilizes a browser bookmarklet so that customers just highlight the ingredients for them to be identified and added to a shopping list. 

"FreshDirect is always looking to innovate and make shopping

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