Frozen Food: ConAgra

PRODUCT INNOVATION: Healthy Choice steaming entrees. SHOPPER INSIGHTS: Consumer behavior research. CATEGORY MANAGEMENT: Packaging that's 25% more space-efficient. A BIG BENEFIT of having ConAgra as a partner is its breadth of offerings, said Barbara Oberhammer, grocery procurement manager at Unified Grocers, Los Angeles. Its items are some of the most popular brands around, and are found in close

  • PRODUCT INNOVATION: Healthy Choice steaming entrees.
  • SHOPPER INSIGHTS: Consumer behavior research.
  • CATEGORY MANAGEMENT: Packaging that's 25% more space-efficient.

A BIG BENEFIT of having ConAgra as a partner is its breadth of offerings, said Barbara Oberhammer, grocery procurement manager at Unified Grocers, Los Angeles.

“Its items are some of the most popular brands around, and are found in close to 96% of households,” s

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