Frozen Food Promo Heats Up

The National Frozen & Refrigerated Foods Association is gearing up for its October Frozen Food Festival.

HARRISBURG, Pa. — The National Frozen & Refrigerated Foods Association is gearing up for its October Frozen Food Festival. The event will be announced in a freestanding insert delivered to 15 million homes on Sept. 30. The FSI will feature 25 participating brands, including Birds Eye, Green Giant and Healthy Choice. It also will promote a $7,500 "Fresh Ideas in Frozens" sweepstakes on the easyhomemeals.com website. The sweepstakes is designed to increase consumer involvement with particip

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