FSIs Deliver 253 Billion Coupons in 2006, Report Shows

MINNEAPOLIS -- Nearly 200 billion advertising pages carrying 253 billion coupons were delivered by freestanding inserts in Sunday newspapers in 2006, according to a new report from Marx Promotion Intelligence/TNS Media Intelligence here.

MINNEAPOLIS -- Nearly 200 billion advertising pages carrying 253 billion coupons were delivered by freestanding inserts in Sunday newspapers in 2006, according to a new report from Marx Promotion Intelligence/TNS Media Intelligence here. Combined, the coupons totaled more than $300 billion. Although the number of coupons slipped 0.1% from 2005, page volume grew 1.1% to a record level. Average coupon face values also achieved record levels, rising 4% to $1.19. Coupons from non

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TAGS: Marketing