Functional Fizz

Soda makers are hoping to boost fizzling sales of carbonated soft drinks by introducing healthier versions of their flagship products. Incited by competitive pressures from an array of functional drinks, Coke and Pepsi are adding vitamins and minerals to the ingredient lists of their conventional colas, and fortified and flavored sparkling waters and calorie-burning teas to their product portfolios.

Soda makers are hoping to boost fizzling sales of carbonated soft drinks by introducing healthier versions of their flagship products.

Incited by competitive pressures from an array of functional drinks, Coke and Pepsi are adding vitamins and minerals to the ingredient lists of their conventional colas, and fortified and flavored sparkling waters and calorie-burning teas to their product portfolios.

“While it is no secret that the sparkling category has slowed, we have seen in

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TAGS: Marketing