General Mills to Communicate Health and Wellness to Kids

MINNEAPOLIS -- Beginning this summer, General Mills here will communicate child-focused messages of nutritional balance, portion control and physical activity via advertising, packaging and a new website, the company announced Thursday.

MINNEAPOLIS -- Beginning this summer, General Mills here will communicate child-focused messages of nutritional balance, portion control and physical activity via advertising, packaging and a new website, the company announced Thursday. The actions are part of the manufacturer‘s commitment to the Ad Council‘s Coalition for Healthy Children, according to General Mills. The coalition was initiated in 2005 to help combat childhood obesity by developing consistent, research-based

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