Giant Eagle Uses Rewards Program to Boost Loyalty

Pittsburgh-based Giant Eagle is taking its “fuelperks!” fuel rewards program to the next level by using it to target specific shoppers.

CHICAGO – Pittsburgh-based Giant Eagle is taking its “fuelperks!” fuel rewards program to the next level by using it to target specific shoppers. In March, the 227-store retailer ran a test in which direct-mail coupons were sent to baby-aisle shoppers, marketing manager Linda Wakim said yesterday during a presentation at the Food Marketing Institute show. The coupons offered an additional 10 cents off per gallon of fuel to those who spent $5 in the baby department. The savings were on top of

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