Giant/Stop & Shop Expands Value Program to Paper Aisle

QUINCY, Mass. - Ahold USA banners Stop & Shop and Giant-Landover here will extend price reductions to the paper aisle starting today, the retailers said.

QUINCY, Mass. - Ahold USA banners Stop & Shop and Giant-Landover here will extend price reductions to the paper aisle starting today, the retailers said. Part of Ahold‘s Value Improvement Program initiated in the produce aisle this fall, the program offers lower everyday prices on an edited selection of goods in the paper aisle including napkins, paper towels, facial and bathroom tissue, trash bags, wraps, paper plates and cups and storage containers. “By challenging some

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TAGS: Marketing