Goodness Kids Line Strives For Greatness

EL SEGUNDO, Calif. Fresh & Easy Neighborhood Market's kid-friendly Goodness line has created such a buzz that the chain is scouring its other private labels for possible additions. Suitable items would be shrunk into child-sized portions and assigned packaging with a cartoon motif. Presently, 24 fresh and Center Store items are sold under the Goodness line. It was expanded from a handful of products

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market's kid-friendly Goodness line has created such a buzz that the chain is scouring its other private labels for possible additions.

Suitable items would be shrunk into child-sized portions and assigned packaging with a cartoon motif. Presently, 24 fresh and Center Store items are sold under the Goodness line. It was expanded from a handful of products earlier this month.

“There are a lot of items that we have curren

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