Grocers Converting Shoppers With Sustainable Products

Supermarkets that merchandise organics, source fair trade items and carry environmentally friendly products may not only be converting mainstream shoppers but also attracting new, sustainability-driven consumers. Grocers gained over half a share point with sustainability-driven shoppers, while their share remained flat with [sustainability-neutral] shoppers, said Sheila McCusker, editor of

CHICAGO — Supermarkets that merchandise organics, source fair trade items and carry environmentally friendly products may not only be converting mainstream shoppers but also attracting new, sustainability-driven consumers.

“Grocers gained over half a share point with sustainability-driven shoppers, while their share remained flat with [sustainability-neutral] shoppers,” said Sheila McCusker, editor of Information Resources Inc.'s Times & Trends report. “That speaks volumes,

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