Healthful Gum Showing Gumption

Healthful Gum Showing Gumption

Retailers are boosting sales of ‘better-for-you’ gum by merchandising it beside healthy ingredients

White tea. Vitamin C. Ginseng. These are the latest infusions forming a health halo over the gum category. Sugarless SKUs also continue to stick. And now, there are even earth-healthy options for eco-conscious consumers.

Some retailers are doing their part to boost sales of healthful gum by cross-merchandising it in strategic areas of the store. Others are adding more shelf signage.

Dayton, Ohio-based Dorothy Lane Market does both. The supermarket chain stocks an

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