White tea. Vitamin C. Ginseng. These are the latest infusions forming a health halo over the gum category. Sugarless SKUs also continue to stick. And now, there are even earth-healthy options for eco-conscious consumers.
Some retailers are doing their part to boost sales of healthful gum by cross-merchandising it in strategic areas of the store. Others are adding more shelf signage.
Dayton, Ohio-based Dorothy Lane Market does both. The supermarket chain stocks an