High Life

Spirits are as much of a status symbol to consumers today as designer fashions and luxury cars. Chic shoppers want upscale liquor brands to blend into cocktail-hour concoctions. They also prefer imported beers and exotic wines that make them appear sophisticated and wealthy, retailers told SN. Image is important to consumers at Dahl's Food Markets, Des Moines, Iowa, said C.J. Frazier, assistant store

Spirits are as much of a status symbol to consumers today as designer fashions and luxury cars. Chic shoppers want upscale liquor brands to blend into cocktail-hour concoctions. They also prefer imported beers and exotic wines that make them appear sophisticated and wealthy, retailers told SN.

Image is important to consumers at Dahl's Food Markets, Des Moines, Iowa, said C.J. Frazier, assistant store manager for the chain.

“Here, it's a bigger issue in wine than anythin

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