Home Cooking at Hannaford

Hannaford Bros.' produce departments have something in common with the local farms where its fruits and vegetables are grown: available space. The extra room makes highlighting the stories of local farmers a snap, since produce managers simply set up large, eye-catching easel signs beside items that are farm fresh. But that promotional approach isn't feasible elsewhere in the store especially in grocery

Hannaford Bros.' produce departments have something in common with the local farms where its fruits and vegetables are grown: available space.

The extra room makes highlighting the stories of local farmers a snap, since produce managers simply set up large, eye-catching easel signs beside items that are farm fresh.

But that promotional approach isn't feasible elsewhere in the store — especially in grocery aisles where space comes at a premium, noted spokesman Michael Norton.

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TAGS: Marketing