Household Cleaner: Procter & Gamble

PRODUCT INNOVATION: Compacted versions of Tide and Gain powder detergents. SUSTAINABILITY: Goal of using 100% renewable or recycled materials for all products and packaging. MARKETING/PROMOTION SUPPORT: Future Friendly campaign. THREE YEARS after Procter & Gamble began lightening the load for consumers, retailers and the environment by concentrating its liquid laundry detergents, it's set its sights

  • PRODUCT INNOVATION: Compacted versions of Tide and Gain powder detergents.
  • SUSTAINABILITY: Goal of using 100% renewable or recycled materials for all products and packaging.
  • MARKETING/PROMOTION SUPPORT: Future Friendly campaign.

THREE YEARS after Procter & Gamble began lightening the load for consumers, retailers and the environment by concentrating its liquid laundry detergents, it's set its sights on powdered detergents.

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