How Low Can You Go?

In the mounting frenzy for consumers' shrinking wallet share, retailers have to get even more creative. Forget simply drawing shoppers to your store the most successful strategies in 2009 will also focus on squeezing the tiniest of margin gains by influencing purchases at the shelf level. Just take a look at the strategies outlined in the following pages. As club stores continue to encroach on traditional

In the mounting frenzy for consumers' shrinking wallet share, retailers have to get even more creative.

Forget simply drawing shoppers to your store — the most successful strategies in 2009 will also focus on squeezing the tiniest of margin gains by influencing purchases at the shelf level.

Just take a look at the strategies outlined in the following pages.

As club stores continue to encro

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TAGS: Marketing