Hy-Vee Launches 'Begin' Program

Actress Valerie Bertinelli may have Jenny Craig, but Hy-Vee shoppers have a new weight-management program that includes nutritional counseling, workouts and even $10 Hy-Vee gift cards for those who meet their goals. Registered dietitians conduct the 10-week course, which helps clients identify healthy foods; regulate food intake; and develop a fitness routine. Customers don't

WEST DES MOINES, Iowa — Actress Valerie Bertinelli may have Jenny Craig, but Hy-Vee shoppers have “Begin,” a new weight-management program that includes nutritional counseling, workouts and even $10 Hy-Vee gift cards for those who meet their goals.

Registered dietitians conduct the 10-week course, which helps clients identify healthy foods; regulate food intake; and develop a fitness routine.

“Customers don't have to stock ‘special’ food or feed their families something

Register to view the full article

test - Advanced Registered User

Already a member? .