Ice cream gets a boost from flavor innovations

Ice cream gets a boost from flavor innovations

Salted caramel and wildberry lavender are among the unique flavors adding excitement to the ice cream category

One reason why Safeway’s just-launched Open Nature ice cream speaks to today’s ice cream lovers is because it includes the flavor Salted Caramel Butter Pecan.

Salted caramel, along with salted vanilla, are among the confectionery flavor trends combining sweet with salty.

Such innovations are valuable at a time of modest category growth. Overall ice cream/sherbet dollar sales in supermarkets were $4.3 billion in food stores for the 52 weeks ending May 17, a 1.3% rise, a

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Contact: Desiree Torres [email protected]

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