IGA Plans Brand-Building Initiatives

IGA is scheduled to unveil a series of new building blocks later this week that it believes will drive sales and enhance its brand image among its 1,154 U.S. members, Mark Batenic, chairman, president and chief executive officer of IGA USA, told SN last week. The building blocks, which will begin to be rolled out in the first quarter of 2009, encompass the following: A revitalized private-label

CHICAGO — IGA here is scheduled to unveil a series of new building blocks later this week that it believes will drive sales and enhance its brand image among its 1,154 U.S. members, Mark Batenic, chairman, president and chief executive officer of IGA USA, told SN last week.

The building blocks, which will begin to be rolled out in the first quarter of 2009, encompass the following:

  • A revitalized private-label program — including new package designs, impr

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