Incremental Sales Opportunities Abound: IRI

LAS VEGAS -- Information Resources Inc. President and Chief Executive Officer Scott W. Klein encouraged 1,500 attendees of IRI's "Changing the Game" summit here yesterday to tap into the $126 billion incremental sales opportunities presented by healthy kids' products, items marketed to aging Baby Boomers, Hispanics and low-income shoppers.

LAS VEGAS -- Information Resources Inc. President and Chief Executive Officer Scott W. Klein encouraged 1,500 attendees of IRI's "Changing the Game" summit here yesterday to tap into the $126 billion incremental sales opportunities presented by healthy kids' products, items marketed to aging Baby Boomers, Hispanics and low-income shoppers. Healthy kids' products alone present a $20 billion incremental sales opportunity while members of the Baby Boomer customer segment have th

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TAGS: Marketing