INITIATIVE 4:Tap Into Shoppers' Specific Needs

When Dorothy Lane Market decided to host its first-ever Gluten-Free Food Lovers' Club meeting, creating its invitation list was a piece of cake. The three-unit grocer simply looked at information gleaned from its Pay by Touch system that allows shoppers to use a fingertip scan to call up and print a list of 10 targeted offers at an in-store kiosk. With the Pay by Touch system, we're able to draw a

When Dorothy Lane Market decided to host its first-ever Gluten-Free Food Lovers' Club meeting, creating its invitation list was a piece of cake.

The three-unit grocer simply looked at information gleaned from its Pay by Touch system that allows shoppers to use a fingertip scan to call up and print a list of 10 targeted offers at an in-store kiosk.

“With the Pay by Touch system, we're able to draw a list of people that have purchased any given stockkeeping unit,” explained C.A.

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