INITIATIVE 5: Develop Private Labels for Smaller Shoppers

Store brands for kids are on the radar of more retailers, now that Kroger has debuted its Disney Magic Selections line. Available exclusively on Kroger store shelves, the 100-plus-SKU line includes such kid-friendly items as waffles, cereal, pizza even Mickey-shaped hamburgers. Healthier items carry a Mickey's Thumbs Up icon on the front panel to identify attributes such as made with whole grains

Store brands for kids are on the radar of more retailers, now that Kroger has debuted its Disney Magic Selections line.

Available exclusively on Kroger store shelves, the 100-plus-SKU line includes such kid-friendly items as waffles, cereal, pizza — even Mickey-shaped hamburgers.

Healthier items carry a “Mickey's Thumbs Up” icon on the front panel to identify attributes such as “made with whole grains” or “no preservatives.”

Kids' private labels got another push in Apr

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