Plain old fruit juice just doesn't cut it with today's consumer.
Shoppers want juices that are fortified with vitamins and minerals. Some prefer drinks that taste like fruit but also boast a serving of vegetables. Others want concoctions that contain calcium to help beef up their bones.
Whatever the add-in, health and wellness remains the category's core driver, retailers told SN. As a result, last year's fruit juice trends — antioxidants, functional fruits and exotic flavor b