Kellogg Co.: 2014 Supplier Leadership Award winner for Cause Marketing

Kellogg Co.: 2014 Supplier Leadership Award winner for Cause Marketing

Kellogg Co. has promoted improved literacy along with its breakfast cereals by encouraging consumers to redeem free books for their families or for schools in need through a program called “Great Starts, Great Stories.”

The program enabled families to redeem books from Scholastic Corp. or donate books through Books for Kids.

According to the Kellogg’s website, “While a great  breakfast can help kids get a great start to the day, books can help keep their imagination active

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